Mornington Peninsula Shire Mayor Despi O’Connor and Cr Paul Mercurio point out one of the new signs.
Mornington Peninsula Shire has teamed up with the TAC for a localised campaign aimed at curbing road trauma. The campaign is called Drive Safely Because, and over the next six weeks Peninsula motorists will see blue and white signs highlighting reasons to drive safely, with messages such as “because we need to protect our wildlife” and “because my best mates live around here”.
In the past five years, 37 people have been killed on Peninsula roads, and there have been four deaths this year. The TAC’s head of road safety, Samantha Cockfield, said appealing to the community through customised local messaging was an effective way to improve road safety. “The grassroots campaign aims to humanise road safety and remind people that the foremost reasons to slow down and drive safely are the families and friends that we share our local roads with,” Ms Cockfield said.
Mornington Peninsula Shire Mayor Despi O’Connor said she hoped the campaign would make people think twice before driving irresponsibly. “Our families and friends use these roads and we want them to arrive home safe every day,” Cr O’Connor said.
Mornington Peninsula Shire is the second Victorian local government area to pilot the new initiative, which has also been rolled out in Surf Coast Shire. Insights and data from both campaigns will help inform future road safety partnerships with other LGAs.