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28/04/2020
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Mornington Peninsula Magazine has always strived to provide uplifting and inspiring stories to all our readers across the Mornington Peninsula and Frankston. Never is the need for ‘good news’ greater than during a crisis – and COVID-19 is possibly the worst crisis many of us will ever face. 

As businesses battle to stay afloat and layoffs and lockdowns rock our community, we are even more conscious of the critical role we have to play in delivering stories that will hopefully shine a little light through COVID-19’s dark cloud to entertain and inform you.

Make no mistake, we’re doing it tough too. But while we might be a little thinner than usual, we have taken the decision to forge ahead not only for you, our valued readers, but also for the businesses and services all of us rely on and which now need everyone’s help to make it through the next few months.

During the past six weeks you would have noticed more social media posts and a new section on our website – #MornPenBizLove. This is where you can find out about innovative local businesses and services that have been able to tweak their business models to get through COVID-19. We will continue to be as adaptable as possible to help these businesses survive this crisis, and we encourage all our readers to check out our webpage and social media so you can support them too.  

It is absolutely vital that all businesses inform their customers and clients that they are still trading. To that end, Mornington Peninsula Magazine is giving advertisers a platform to effectively communicate important brand messages. The overwhelming majority of our business clients are conscious of the need to continue to stimulate demand, so we will be providing flexible marketing campaigns over the coming editions to help them achieve just that.

Since the lockdown was imposed, our online traffic has surged, both on our website and in the number of people reading the electronic version of our magazine.  We have stepped up our social media with between two and four new posts every day, and these are getting great traction.  Like all print publications we have had to reduce our print run because our distribution has pretty much been restricted to baskets outside newsagencies, pharmacies and supermarkets – but our direct deliveries through Australia Post have gone through the roof. You’ll find details on our website about how you can have Mornington Peninsula Magazine delivered to your home by Australia Post every month. Or save the trees and subscribe online for FREE to have Mornington Peninsula Magazine delivered to your email inbox every month.

Local businesses, please call us to discuss your needs – whether online, on social media or in print. We are very conscious of our critical role for you and we will continue to be as adaptable as possible.

In the meantime, we ask you to take a moment to consider just how lucky we are to have farm gates, egg farms and a plethora of fresh food options at our doorstep. How lucky are we that we can still buy the latest fashions, start a Be Fit food program, purchase stunning jewellery, buy dinner at home from a local winery or even begin planning a new home from the comfort of our current one.

Think about using this time to transform the garden, refresh the bathroom, upgrade the window coverings, complete a short course online, or simply pick up a restaurant-quality meal – complete with wine – for a candle-lit dinner.  We are trying to do this at least once a week!

From all of us at Mornington Peninsula Magazine, stay home, stay safe, and together we will get through this.

LISA WALTON – Publisher

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