Making News
Support program to help businesses give visitors an experience to remember
by Mornington Peninsula Magazine

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Frankston City councillor Suzette Tayler and Quest Frankston Serviced Apartments general manager Nellie Tinga.

Frankston City Council is working on a tourism support program to help an industry that was hit hard last year by the COVID-19 pandemic. Findings from a survey carried out late last year are being used to develop the program, which is expected to be launched later this month.

According to the survey:

  • Fifty-eight per cent of businesses stated that their customers – both residents and visitors – asked for information about what to do or where to find things locally;
  • Businesses would most like support in digital marketing and social media training; and,
  • Businesses were looking for support to identify and initiate cross-promotion and business-to-business opportunities.

Cr Suzette Tayler said: “We realise that local tourism took a major hit in 2020 and we know that many operators are struggling, which is why we have allocated $30,000 of recurrent annual funding in our 2020-2021 Budget for an ongoing support program.

“As the first point of contact, it is important that our local businesses are providing services and experiences which support our visitors and residents to enjoy their time in Frankston City,” Cr Tayler said. “From the service provided before they visit to the experience they receive while in Frankston City, each step of the customer journey contributes to the overall Frankston City experience. We want to support our businesses to provide the best service possible to our visitors and residents at each stage of their time with us.”

Quest Frankston Serviced Apartments general manager Nellie Tinga welcomed the program. “Our front of house staff are often the first point of contact for guests seeking information on all the things they can see and do while in the area,” Ms Tinga said. “This program will enable us to upskill our staff and ensure we are providing relevant information and quality customer service that meets their needs and interests. We see this program providing opportunities for us to work more collaboratively across industry, cross-promote the experiences, generate new business and contribute to positive visitor experiences that will keep them coming back for more.”

Visitors and day-trippers collectively contribute more than $300 million annually to the Frankston City economy.

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