People and Places
02/09/2020
Stripping back beauty with Hillary

​​​​​​​Show off your stuff and shine online

For results driven advertising put your products here

Book your Winter Deep Clean Now!

Having a cleaner environment will help keep your family healthier, happier and more comfortable at home. Contact us today to know more 1300 910 971

​​Plant the seed and reap the rewards

Results-driven online and in print advertising available now

​Every month we have special features

Designed to amplify your business

Create connections online in print and on social media

Your event can be listed on our What’s On pages
 

Hillary Wilcox couldn’t imagine living anywhere else than our pristine Peninsula. What this beach-loving naturopath did imagine during her time studying Advanced Diplomas in Naturopathy, Nutrition and Herbal Medicine as well as a Bachelor’s Degree in Health Science in Naturopathy was MAAEMO. The 25-year-old started the certified organic skincare brand in response to her passion for wellness, health and appreciation for Mother Nature. Hillary shares an insight into her journey and her expert skincare tips with Kate Sears. 

What was the turning point that led you to becoming a naturopath? 

I think my journey with naturopathy began with an unhealthy relationship with food as a teenager. I spent a lot of time fixated with diets and negative eating habits, which led me to search for answers on how to live a healthier lifestyle. I loved educating myself on how to nourish and look after my body. I became really interested in nutrition and herbal medicine and wanted to be able to educate others on how to improve their own health and well-being too. It has been an amazing journey so far and a very rewarding one.

How did the move from naturopathy to also being the director and founder of MAAEMO transpire? How was the transition from studying naturopathy to being the brains behind a business that has an Instagram following of almost 40k?

Well, I actually started MAAEMO in my final year at university, which looking back seems like a crazy idea. I was so passionate about skin health and was really interested in studying herbs that had been proven to support the skin. I remember learning about these incredible, well-researched botanicals and would then look for skincare products that contained them. But I really struggled to find any products that contained the ingredients I was looking for, so I started to develop my own products. Things took off, and then before I knew it I was juggling my final trimester and a business and a part-time job.

Your gorgeous skincare products are certified organic, vegan and Australian. Could you expand on your passion behind this concept and why you started it?

When I discovered how under-regulated our skincare industry is here in Australia, I felt really disappointed in the system. It became clear to me that the only way to know if a product was as natural and organic as it claimed to be was if it was certified organic. Obtaining our organic certification was a long and difficult process, but I think it was definitely worth it to be able to give our customers confidence and validation over how natural and organic the products in the MAAEMO range truly are.

Is there any advice you would give your 13-year-old-self?

I wish I could just tell myself to relax and enjoy being 13. Stop trying to grow up so quickly. Trust yourself and know that everything is going to work out as long as you work hard and be yourself.

Could you share with our readers your best skincare tip for spring?

Spring is a transitional season where we move from the harsh temperatures of winter and start to see more warmth and sun. Transitional weather can often irritate and leave our skin on the drier side. Make sure your skincare routine includes lots of antioxidants and hydrating ingredients; shea butter and hemp seed oil are some of my favourites. Also, make sure you are using an SPF daily if you are not already.

Online  in print  on social media

Banner ads now available on our site

​Thinking of online advertising?

Try a multi media package. Smart advertisers choose Mornington Peninsula Magazine

Step up and shine online

Put your brand or super special offer here

 

Advertise with us and book your online advertising spot

Promote your business or offer here - Food Wine Produce

Banner Ads now available

Perfect to promote your business to our online readers

Related Posts

Join our VIP club

Automatically go in the draw for a monthly members only prize!

Receive occasional emails to update you on events and special member offers, plus every month a link to Mornington Peninsula Magazine e-version days before it is released.

Opt out at any time. We promise, no spam!

Advertise with us

Target the affluent and discerning consumer who prefers local products and services.  Showcase your brand in Mornington Peninsula Magazine, online and on social media with one booking.

List your event

No matter what type of event you want to promote we have an option to suit your event size and budget.