Lisa Philips is heading into her 18th year in retail this May. That’s a long time to survive in a highly competitive industry. So how has she done it? Lisa explains: “Fashion is an ever-changing industry and online shopping brings its challenges. Establishing connections with clients, having integrity and offering a personalised retail experience is what keeps my customers returning. My first job out of school was as a junior assistant to a fashion designer. I learnt from the ground up. Years later, when I decided to purchase Color Your Blues, I put myself into a business mentoring program. I had to work out who my targeted market was going to be, and after five years in business I had enough cash flow to fully renovate the store, making it my own.”
Lisa puts a lot of effort into product selection to create a unique collection of fashion, accessories, shoes and handbags.
Color Your Blues is an established part of the Point Nepean Rd landscape. Lisa says treating customers with respect and understanding their individual needs are what make her business the success that it is. Lisa puts on a fashion show every two years for up to 130 women, and is also a big supporter of local fundraising initiatives. Her all-female sales team completes this person-to-person business success story.
COLOR YOUR BLUES
A: 1021 Point Nepean Rd, Rosebud
T: 5981 1656