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A Canada-based beauty company whose mink fur fake eyelashes were once sold in Australia has banned the product after a campaign by animal rights group PETA. Velour’s decision also came on the heels of sales bans by two of Australia’s largest beauty retailers – MECCA and Sephora – and a deluge of emails from almost 60,000 shoppers.

“Velour’s compassionate and clever decision to join MECCA, Sephora, Tarte, Too Faced, Urban Decay and the other beauty giants in refusing to sell fur is yet another reminder that fur is dead,” said PETA spokeswoman Emily Rice. “An animal who is suffering doesn’t care whether their fur will be used to make a coat or eyelashes – when it comes to cruelty, it’s all the same.”

In its letters to Velour calling for a ban, PETA said minks farmed for their fur were kept in cramped wire cages where the stressed animals paced and circled endlessly, many suffering from infections or broken or malformed legs. “Some animals even self-mutilate as a result of the intensive confinement, gnawing on their own legs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken. Despite this, Velour marketed its mink eyelashes as ‘ethically sourced’.”

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