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Rose rises through adversity to achieve business success
by Mornington Peninsula Magazine

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Rose Award

Rose Farfalla – Founder of HappinessFirst.

Mornington Peninsula businesswoman Rose Farfalla is a finalist in the 2021 AusMumpreneur awards. The founder of HappinessFirst is in the running for the title of AusMumpreneur of 2021 and is also a finalist for the Service Business Award.

The awards, presented by The Women’s Business School, celebrate Australian mothers in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognise the growing number of women who successfully balance motherhood and business in a way that suits their life and family.

Rose’s goal has been to make quality and personalised support accessible and affordable for everyone.  No stranger to adversity, she has had to deal with domestic violence, an abusive marriage, separation, divorce, financial issues, multiple miscarriages, living in a blended family, and cancer.

Rose said she was delighted to be named as a finalist and is proud of her achievements, particularly her creation of HappinessFirst. “We aim to provide paid employment for 50 people living with disabilities by May 2022,” she said. “So far, we have 23 employed in mainstream organisations, including creating an environment/role in our business in case an opportunity for them doesn’t arise. We are also about to launch our online dating and social connection app for people living with a disability.

“Being a mumpreneur offers my family the best opportunity to combine my life purpose – that of being a supportive, loving and engaged mum while also having the opportunity to live my passion and enable others to live their best lives. If your heart is set on creating a business, just start – even baby steps. Do not compare your business, services or products to other organisations. Just put your head down, seek advice where necessary, step up and create your vision with determination, positivity, and faith.”

The winners of the 2021 AusMumpreneur Awards will be announced online this month.

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