The massive disruption caused by the COVID-19 crisis hasn’t made it easy for any business, but some have at least been able to diversify or find innovative ways to keep trading to maintain their customer base. Many have also discovered new ways to reach out to their current and prospective customers, either through social media or print advertising.
While Digital Reprographics understands the lure of social media’s seemingly cheaper advertising, owner George points out that with so many businesses cluttering all social media platforms, it’s inevitable that yours could be missed, and unless someone is searching for you specifically, your advertisement may never be seen.
Advertising in magazines and other print media not only ensures your business stands out from the crowd, your ad has a greater shelf life because people keep their magazines for longer to read, they are leisurely browsed through so it’s much more likely your ad will be seen, and they are often picked up and read by other family members, friends or clients – all of them prospective customers.
As a Peninsula business for the past 20 years, Digital Reprographics is here to help you promote your business in print. And despite receiving a notice that his paper and ink suppliers will be increasing their prices from June 1, George is doing his bit to help other local businesses by keeping his prices the same for the next three months as well as offering 20 per cent off all website products if you enter the code ‘COVID-20%’ at the checkout.
George and the Digital Reprographics team wish everyone the very best during these difficult times.
A: Shop 2, 415-417 Nepean Highway, Frankston
T: 9781 0073