For White & Co. founder Krissy, fashion is about stepping out the door each day feeling great, even on the busiest of days.
It’s that purpose that has helped her transform her proudly female-owned and run business into a thriving label known for locally designed, attainably priced staples loved by women across Australia and New Zealand.
This September, the White & Co. The Label experience arrives in Mornington.
“Our label celebrates effortless style, and we can’t wait to share our exclusive collection in our coastal-inspired space,” Krissy said.
From denim that fits just right to ponte pants that move with you. From relaxed loungewear you’ll actually want to leave the house in to travel essentials and elevated basics for wherever life takes you. White & Co. is here to make getting dressed the easiest part of your day.
“Every detail is considered with our customers’ love of comfort in mind,” Krissy said.
“Our mantra when designing our ranges is that everything must look amazing but feel great at the same time.”
Alongside White & Co. The Label, the Mornington store will also offer a carefully curated edit of shoes, jewellery, bags, and beautiful occasion wear. “We’re so excited to become part of the Mornington community. We can’t wait to welcome you in.”
Locals are invited to sign up for the White & Co. rewards program for early access to opening news, giveaways, and exclusive offers. Then step inside from mid-September, browse the racks, and find your new wardrobe favourites.
