The future of luxury living has arrived in Brighton

Imagine waking up at your luxury waterfront apartment and calling the concierge for a morning coffee, before you meet your personal trainer for a guided Pilates session.

Your days are busy, so you walk downstairs to your very own European-inspired bathhouse curated by Aurora Spa & Bathhouse to indulge in a 10-step ritual that guides you into a deeper state of calm through warmth and water, releasing your physical tension and quietening the nervous system.

All of this and you haven’t even left your own home – it’s all at your doorstep, every day.

This is the world that lifestyle-led developer-builder Lowe Living is curating for residents of Maison Savoy, an ultra-exclusive residential address positioned on Brighton’s waterfront along The Esplanade’s coveted Millionaire’s Row, with absolute sweeping views across the bay to the city.

Sitting in the location of the former Brighton Savoy Hotel, Maison Savoy will see the site transformed into a rare collection of ultra-luxury homes that will stand tall for another century, exuding elegance and an enduring appeal in a serene waterfront setting.

Lowe Living has brought together a renowned design team, including Studio Kennon as architect and interior designer, Myles Baldwin as landscape architect, and Aurora Spa & Bathhouse as the private wellness curator.

The Maison Savoy bathhouse is set to include a hydrotherapy pool, salt room, sauna, steam room, cold plunge pool and foot activation zone, creating an immersive environment designed to support recovery, relaxation and long-term wellbeing.

Other exclusive amenities include a residents’ lounge, a Technogym studio, and a dedicated concierge which takes personalised service to premium standard: think hand-delivered morning coffee service, restaurant reservations and home coordination support, dry cleaning, mailroom services and more.

Architecturally, the project captures a strong connection to the water, horizon, and light – a continuation of the sense of calm Maison Savoy brings to it residents.

“Every single design decision, from the materiality and design intent through to the furniture in the lobby and treatments offered within the private Aurora Spa & Bathhouse, has been considered to the most exacting degree,” co-founder Emma Lowe said.

“The project is anchored by an exclusive, residents-only bathhouse curated by Aurora Spa & Bathhouse and modelled on the ritual and refinement of traditional European bathhouses. Its deeply restorative 10-step wellness journey is designed to support balance, relaxation and long-term wellbeing.”

Curved glass, honed natural stone, polished plaster, ribbed European clay brickwork, limestone and a restrained palette of natural materials respond to the coastal context, creating a collection of homes that are composed and enduring.

Residences at Maison Savoy are generously scaled, with expansive total areas spanning from 295 to 606sqm. Only one penthouse and limited two-bedroom residences now remain, from $3.75m.

Visit the display suite by private appointment

Lowe Living

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