Nastaran is a Mornington Peninsula-based fashion label creating artisanal outerwear for women who value craftsmanship, individuality, and timeless style.
Founded by Negina Obaidi, Nastaran was born from a desire to create pieces that feel both beautiful and meaningful, garments that carry a sense of story, heritage, and quiet luxury.
Drawing inspiration from the Silk Road and the enduring elegance of handmade design, the brand specialises in coats and outerwear that are designed to be worn, treasured, and remembered.
For Negina, Nastaran is deeply personal. The brand reflects a long-held appreciation for thoughtful design, quality materials, and the power of clothing to express identity. With a background shaped by culture, digital strategy, and a strong eye for visual aesthetics, she set out to build something that felt distinct from fast fashion, a label where every piece is considered, refined, and made with purpose. That intention is evident in the collection, where each coat balances softness and structure, warmth and elegance, practicality and distinction.
Nastaran’s latest pieces include handmade women’s outerwear and luxurious sheepskin styles, crafted for women who want something special yet wearable in everyday life. The brand offers made-to-order and pre-order garments, allowing each piece to be created with care and precision, while a small number of limited ready-to-wear items offer an immediate opportunity to own something rare. This slower, more considered approach gives the label its sense of exclusivity and makes each garment feel like an investment in quality rather than a passing trend.
Rooted on the Mornington Peninsula, Nastaran reflects the relaxed sophistication of Australian coastal living while carrying a broader cultural sensibility. The brand’s coats are made for crisp Peninsula mornings, cool evenings by the water, and the kind of lifestyle that values comfort without compromising elegance. Whether styled for local living or worn as a statement piece, Nastaran outerwear brings a refined edge to the modern Australian wardrobe.
With its blend of heritage, craftsmanship, and understated luxury, Nastaran speaks to women who appreciate fashion with depth, beauty, and purpose. It is a local brand with a distinctive point of view, one that celebrates rarity, quality, and the enduring appeal of pieces made with care.
