Health Beauty Fashion
02/09/2020
Online sales a big plus for Lisa’s Lacies

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Lisa’s Lacies has been a strong presence in the plus-size lingerie business on the Mornington Peninsula for more than 26 years. Lisa started from humble beginnings from her sewing machine at home during the 1990s and she admits: “There have been trials and tribulations along the way as we strived to keep small business alive in the face of growing retail giants.” 

But ultimately she credits her longevity in business to their unique personal approach coupled with the ability to quickly adapt to changes in the marketplace – although nothing compares to the changes within the past few months since COVID-19.

With strict regulations in place, Lisa has had to almost reinvent the way they do business and reports that, happily, it isn’t all bad. At first, during Stage 3 she introduced virtual fittings for bras and video tutorials on how to self-measure. And although shop sales were greatly impacted like many retailers, their online sales boomed and thankfully resulted in being able to keep on many of the casual staff. 

Lisa’s latest creation during Stage 4 has been the introduction of face masks, which are all handmade on the premises along with Lisa’s own personal clothing label. She said they can barely keep up with demand and are now receiving inquiries for bulk orders from government agencies and the private health sector.

Lisa cannot wait to open again and see all her loyal customers, but until then you can still shop online at www.lisaslacies.com.au 

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