Brendon Williams has been handmaking his cakes and award-winning pastries since 1987. Now with 15 staff members, including four pastry chefs, and serving on average 250 customers a day, this not-so-small cake shop is kicking plenty of business goals. Brendon explains: “Our cornerstone is that while everyone else changes, we stay the same, and we’ve become more different by staying the same. We bake many unique-to-us products freshly on site every day, now also featuring our very own vegan pastries and cakes. This formula has served us well.
“We have served over two million customers over our time here. People say that strip-shopping is dying, but not so for us. We’re in a great position and people know we are here. Some of our customers have been with us since we opened and we’ve had generations of the same families coming in to buy our cakes and pastries for over 30 years. Many pick up a copy of Mornington Peninsula Magazine when they are in the shop. We’ve even got people coming up from Sorrento for our cakes. After all, we are known for the Killer Vanilla.”
Brendon and the team use only the best quality ingredients and always choose Peninsula produce when they can. As an integral part of the Peninsula landscape, just as Mornington Peninsula Magazine is, this is a business that will continue to thrive well into the future.
Flick through the pages of our 100th edition for Brendon’s coupon-based advertisement. Although we discourage coupons, we have made an exception for Brendon. Visit his store to grab a taste of deliciousness. We often do and so should you.
A: 100 Wilsons Rd, Mornington
T: 5975 8094