A 20-year friendship between Helen James, of Frankston, and Lisa Schefman, of Langwarrin, has blossomed into an Instagram account and blog called Mama loves to share. They talk to Kate Sears.
What inspired you guys to start @mamalovestoshare?
HELEN: We were pregnant with our first children at the same time, so we would constantly text each other with questions, comments, funny stories, things we were worried or unsure about. We always joked that we should start a blog so other people could read about how crazy our lives were too. It took a couple of years but by the time our second babies were born we were ready to take the plunge.
Why do you think people resonate with what you post?
LISA: We are very different people. She’s cool, calm and collected and I’m none of those things. I’m anxious, crazy and neurotic. People can relate to both of us.
HELEN: From day dot, we have always kept our blog 100 per cent real. We don’t have time to perfectly edit our photos or filter our words – although sometimes we probably should. We just literally brain dump what is going on in our minds that day, the good, the bad and the ugly. I think mums appreciate that, they can relate to what we are saying and they can have a laugh with us knowing they’re not alone in this exhausting world of motherhood. We also try and give back to our followers – we share recipes, tips and tricks when it comes to kids, local attractions, ideas for family outings.
What’s the best part about the blog?
HELEN: Well, aside from working with your best friend every day, for me it has to be reading the messages we get from other mums when a particular blog or post resonates with them. Running a blog is hard work. It’s self-funded, long hours, but when we read that we have helped someone with one of our tips, or even just given them a laugh knowing there are other mums going through the same stuff as them, it makes it all worth it knowing that not only are we having fun, we are also helping others at the same time.
What do you love most about where you live?
HELEN: Frankston has such amazing facilities for families to utilise – the parks and gardens, beaches, swimming pools, playgrounds, cafes, and restaurants. The best thing is everything is only a few minutes’ drive away and most of the places we love visiting are free so you can always pop somewhere spontaneously.
LISA: We’ve lived here our whole lives; what’s not to love? Frankston is always evolving, it has everything we need right here and it’s smack bang in the middle of the Mornington Peninsula and Melbourne.
Follow the girls on Instagram at @mamalovestoshare and @i_heart_kmart.