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As with all good things, it doesn’t come without hard work and sacrifice. Allison’s family life remains in Echuca, so she divides her time between two beautiful parts of the world. The commute from one to another is certainly not lost time, spending much of it on the phone running the business. And at the heart of this successful venture is a lifelong friendship.

Allison and Vicki Carmichael met on a netball court many years ago, and have been integral parts of each other’s lives ever since. Allison’s vision for Peninsula Travel included Vicki from the very beginning “We knew we’d work together at some stage,” said Allison. “I guess you could say that it was a 15-year job interview. Vicki articulates what I am usually thinking, which is why we complement each other so well. She gives me a look and I know what to say. She inspires me.”

Vicki comes from Deniliquin, and this month marks one year of her managing Peninsula Travel and 25 years of working in the industry. “We complement each other on our strengths and weaknesses,” Vicki said. “Allison has great energy, foresight and is so brave. She also has great vision and makes good decisions. She always has ideas for growth and opportunity. She’s a good operator who looks out for her staff. She’s inspiring and motivating.”

Together this powerful duo brings much of what they have learned on the court, and in friendship, to the business. “There is no ‘I’ in team. I give my staff every opportunity I can,” said Allison. Inspiring members of the team to shine bright creates a positive working environment. It also allows everyone to do what they do best — craft remarkable travel experiences for locals of the Mornington Peninsula. 

Travel and business go hand in hand for this entrepreneur. “At Peninsula Travel we empower each other. I’m all for that. I really believe we can experience fulfilment within our working environment and achieve great things. The opportunity to see the world as an important part of our careers is also pretty wonderful! I’m glad I’m living it.”

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