Naomi Holt and Nick McEvoy are all about drinking with a purpose and breaking the rules. The Peninsula-based duo are in a relationship, and despite the adage that you shouldn’t mix business with pleasure, they’ve started a company because they also love working together.
OK, now back to the drinking part. It’s aptly named Tipsy Aunt Flo, and the profit-for-purpose wine label is on a mission to empower menstruators to end period shame and poverty. Naomi and Nick are passionate about periods and know that menstrual products are a basic human right. Unfortunately, 800,000 menstruators are living in period poverty every day. Furthermore, a 2016 human rights study estimated that one in 10 girls across Africa miss school during their menstruation – that’s up to 20 per cent of their school year lost because of period poverty and the shame associated with it.
These are just some of the reasons why TAF is donating 50 per cent of its profits to Australian charity The Cova Project to help bring menstrual products to those in need and provide them with a real opportunity for a bright future. In its two years of operation, The Cova Project has provided more than 6500 women globally with menstrual cups that will last them up to 10 years.
TAF has also launched the Bleeders Club to give menstruators a platform to end period shame. Naomi and Nick are beyond thrilled to be breaking another rule – that some things are better left unsaid – and are shining a light on periods and encouraging individuals to use their voices to break the taboo by sharing their experiences on the Bleeders Club webpage. With wittily-named wines such as Bloody Good and cleverly suggestive yet subtle imagery, they’re making an impact already.
“It’s been three weeks since we launched and we’ve already had Clementine Ford post about us,” said Nick. “We’re proud of the concept and are focused on destigmatising periods.”
Naomi, whose modelling career and Mind the Model movement have been featured in Mornington Peninsula Magazine, recently added a qualification in clinical hypnotherapy. And while Nick’s experience lies in working at Tanglewood Estate, he’s always had an underlying passion for social enterprises.
“We’ve always wanted create positive change somehow,” said Naomi. “My dad introduced me to refugees who years ago started a business making material period pads, while Nick sold wine earlier in 2019 with profits going to the Australian bushfire appeal. The idea for Tipsy Aunt Flow literally came to us at the dinner table and we discussed tongue-in-cheek humour and puns we could utilise.”
Wine’s always on the table, so why not help a good cause at the same time? To give a gift with purpose or even raise a glass yourself, visit www.tipsyauntflo.com.au or check out the empowering posts on Instagram @tipsyauntflo. If you’d like to discover more about The Cova Project, visit www.thecovaproject.com or @thecovaproject on Instagram.
It’s time for change – period.