Peninsula resident Jessie Williams is helping women heal their relationship with food and their bodies through her Instagram page, The Jessie Williams Podcast, and her online coaching business Jessie Williams Fitness. Kate Sears speaks to Jessie about sharing her real life online.
CREDIT – Tom Debenham
You’re a personal trainer with an impressive 12,000 followers on Instagram. How did you come to be on this journey?
I started out using Instagram in 2012 just as a place to share my own health and fitness journey and people started following along. I completed a degree in Media and PR but after working in the industry for 12 months I realised my passion was in the health industry. I decided to go back to study my Certificate 3 and 4 in Fitness before becoming a personal trainer. People have followed along my journey from the uni student who was passionate about fitness right through to the current version of me, which is pretty cool. I’ve always tried to be as raw and transparent as possible, sharing the highs and lows. I think people like openness and authenticity.
Congrats on The Jessie Williams Podcast, which you launched in October 2019. What was the deciding factor to launch it?
Thank you. This has been a huge achievement for me. I have always been a multi-passionate person and I felt like my Instagram had me ‘boxed in’ to talking solely about fitness and nutrition. I wanted a platform where I felt free to speak about any and all of the topics that I’m passionate about, so the podcast was born. We’ve since made it in the top 20 charts on Apple iTunes for the Health and Fitness category, which is super rewarding. I’m grateful to have had quite an incredible line-up of guests, but my top three would be Georgie Stevenson, Matt Cama, and my partner, Oscar Ledlin.
You’re on a mission to help women heal their relationship with food and their bodies through fitness and mindset. Do you have any tips for our readers?
A lot of the work I do is around helping women come back to their own inner knowing and allowing themselves permission to eat. Lots of my clients fear food in some way or another, whether that be the calories, fat, sugar, labels etc. It’s about removing fear around food, which often lead to things like restriction followed by over-eating, social isolation and poor mental health. My favourite piece of advice is asking yourself “am I eating this out of love or fear?” The idea behind this is that it’s not about what you eat, it’s about your intentions behind that choice.
Could you tell us how your online coaching business came to be?
I started out online coaching shortly after I qualified as a PT, but I was only writing training programs. I began taking it more seriously in 2019 after doing some further education and hiring a business coach. The real catalyst, though, was actually lockdown last year when I lost my personal training job because gyms closed, so I dived headfirst into building my online business. Twelve months later I have doubled my revenue and have four team members.
Get inspired by following Jessie on Instagram via @jessiewilliams
CREDIT – Vivienne Steer