Mary Macfarlane keeps it real with her 16,000 Instagram followers and 38,000 YouTube subscribers, where she shares her unfiltered view on romance books and make-up. Kate Sears speaks to the 25-year-old Mornington Peninsula resident about how it all started.
Where did your love of romance novels come from?
My love for reading – specifically romance – blossomed at the end of 2019. After many struggles and a lot of turbulence within my family, I found myself feeling deflated, unable to find a connection within my life that was bringing me happiness. One day I found a movie on YouTube called After and I was consumed by the romance between a college bad boy and a goody two-shoes of a girl. I watched the movie every day for 10 days straight and then found out that the movie was indeed based on a book series. I found the books online and the rest is history.
How did you become a bookstagrammer?
I was around 20 when I decided to make an Instagram and YouTube channel using my phone to film beauty, fashion and make-up content, and every now and then I would post Kmart hauls. After a while my following began to grow, and I fell head over heels in love with being an online influencer. Now changing lanes and going into the world of books has only intensified the adoration I have for being online and doing what I am doing.
Congrats on over 38,000 followers on YouTube
Thank you. It’s honestly crazy to me. It’s been a lot of work though; I’ve had to make a lot of sacrifices in my life to give YouTube my attention and work hard for the growth of my channel and have had to put a great amount of time into learning to love myself and show the world my authentic self. I don’t filter myself and speak my truth, and many people around the world have connected with that and love that I am simply just me. I still find it bizarre that I have a following so large, though I’m still a regular 25-year-old and forever want to keep myself humbled.
Could you tell us about your Facebook book club, which has 3000 members?
Ah, Mary’s Sick Twisted Bitches. For short we call ourselves the STBs. Many books I read are more on the darker side – some taboo and even forbidden. It’s a place where us fellow bookworms can chat between each other about what we are currently reading and reach out for advice about relationships we have within our real lives. I’ve created a community, a sisterhood, and have been able to help many women of all ages around the world. There’s something so special behind what I am doing and every day I feel so loved by thousands and am proud of being able to create a safe place for so many of my followers. It’s truly a blessing and I hope I can continue to grow and be able to do this for a living one day.
For more about Mary, follow her on Instagram and YouTube at @moretomary