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Home styling on the ‘gram

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If you’ve ever intentionally or unintentionally taken yourself down the rabbit holes of home interior inspiration, organisation ideas or décor styling, you’ll know that infinite posts exist on Instagram. The world’s become obsessed with posting anything and everything on the ‘gram – with home interiors being a top hit. A quick search online will show you millions of pages to visit, expert tips, styling advice and products to purchase to create your very own stylish home like the images you’ve been admiring. In the Instagram world, hashtags are key, so with this in mind, commissioned research to discover which room in the house is the most Instagrammable by determining the most commonly used hashtags. 

Next, sifted through thousands of hashtags to reveal the rooms we’re most obsessed with. The most popular room to photograph and pop on the ‘gram is the kitchen. It’s known as the beating heart of any home because it’s where we spend most of our time eating, cooking and socialising. As the epicentre of our homes, it’s no surprise that at the time of the study there was a whooping 42,770,213 tagged posts. 

If your bed is covered in throw cushions or you’ve got enough duvet covers to start a BnB, it may be thanks to the incredible number of photos posted showing off gorgeous bedrooms imposing high expectations. More than 24 million tagged posts can be found of bedrooms. Following closely with 21,099, 464 posts was the bathroom. From marbled tiles to rainfall showers and brass taps, our passion for bathroom interiors is increasing. If a bathroom renovation is on the cards, there will no lack of inspiration to be found on Instagram. 

Following the rise of working from home becoming the new ‘normal’ since the global pandemic, it comes as no surprise that data from Google Trends has noted a growth of 60 per cent for ‘home office décor’ over the past 90 days. This was also reflected on Instagram’s platform, with almost six million tagged posts for home office.

The second least popular room on Instagram for interior design inspiration was the conservatory/greenhouse with 879,744 tags, while in last place was the utility room/laundry with only 63,996 results. 

So why not jump online to ignite your inner stylist?


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