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The home of Sorrento’s famous vanilla slice, Just Fine Food, is reopening its doors on Saturday, September 14, as the Vanilla Slice Café. To celebrate the new name and renovations and 30-plus years of awesome vanilla slices, the Vanilla Slice Café is holding an eating competition like no other. Some of Melbourne’s best competitive eaters will line up with greedy amateurs hoping to be crowned the Vanilla Slice Champion.

Café owner Sean G said: “With the help of Billy Boyd, founder of Competitive Eating Australia, we have got some competitive eaters that are willing to take up the challenge of eating as many of these very rich slices as they can in 10 minutes. It’s not easy to eat these quickly — the pastry is crispy and the filling soft. It’s going to get very messy.”

Cheering on the ‘eaters’ is Mornington Peninsula Shire Mayor David Gill, who said: “The Sorrento vanilla slice is one of the best in Australia and I am more than willing to add my support to any brave eater willing to attempt to eat even more than just one slice.”

Whether you call them ‘gâteau de mille-feuilles’ or ‘snot blocks’, stuffing them down your throat as fast as you can for 10 minutes is no easy feat. If you think you can stomach this gutsy competition, get ready to indulge in scrumptious slices of creamy heaven and register your interest by emailing There is a prize of $100 for the winner and, more importantly, bragging rights as the Vanilla Slice Champion. 

If you prefer to eat your vanilla slice in a more sophisticated manner, these iconic Aussie treats will be freshly baked and ready to purchase with a percentage of sales going to RU OK? Day. Competitors and spectators alike can also enjoy free face-painting and live music throughout the morning. 

So come on down to Sorrento for the first vanilla slice eating competition — it’s the creamiest of its kind in Australia.  The Vanilla Slice Café is at 23 Ocean Beach Rd, Sorrento. Celebrations begin at 10am with the vanilla slice competition beginning at 11am.

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