Creating a deck of affirmation cards wasn’t what Alanna Deutrom originally thought she’d be dedicating her spare time to during lockdown. But it turns out her collection of affirmation cards called Grounded Minds is just what she and the greater community needed: something to smile about.
The Frankston resident knew that this year more than any other we needed to spread as much positivity as possible. The project came to life with help from Alanna’s partner, Angus Sinclair. It was Angus’s passion for marketing and Alanna’s artistic flair that led to the set of 42 original, hand-illustrated, one-line drawing cards with written affirmations created by Alanna herself. Each card is designed to provide the reader with inspiration, clarity, happiness and insight, all wrapped with love in recyclable packaging.
Launched last month, the project took almost three months as Alanna’s creativity flowed while she expressed herself through sketching before transferring the sketches to the computer to colour the quirky designs. It was during this time that she realised you should do what brings you joy and at the same time give others joy.
“If you’d asked me at the start of the year if I’d be drawing and making affirmation cards, I’d have said ‘Nope’,” said Alanna. “I hadn’t drawn before but it became a form of therapy for me as it kept my mind busy. Having always been a songwriter, I’ve had an appreciation for words, and I guess in a way I’ve regularly been interested in spirituality and creating a positive mindset. I think it goes back to my work as a singing teacher, making people be the best they can.”
Alanna’s passion for singing began at the age of seven, and later she started working as a vocal coach. With more than 10 years of teaching experience she launched Coach Music Academy in 2017. Last year she and Angus restored a warehouse in Frankston which is now the official Coach Music Academy studio. The atmosphere when the six studios are filled with song is like no other. Forever the optimist, Alanna leapt at the challenge to make online classes engaging.
Creativity is never in short supply for Alanna, who started a podcast last year called the Coach Music Podcast as a free educational platform. This year she’s had the chance to interview Kate Ceberano, which was a very special moment, as well as Rob Mills, who was a very enthusiastic guest. The Monday podcasts have truly taken on a life of their own with more than 10,000 listeners, which is an epic achievement, and feature guests from the entertainment industry.
“When I first received the cards and held them in my hands, it felt surreal,” said Alanna. “They’re perfect for the morning. Instead of jumping on your phone, you can have a present moment where you sit with your cards and set up your day right by setting your intentions, changing your mood and carrying the message with you.”
Enrich your mind on Instagram @groundedminds and check out Coach Music Academy @coachmusicacademy and the podcast @coachmusicpodcast