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Gently does it for mumpreneur Kirsty

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Langwarrin resident Kirsty Lee is thrilled to be a finalist in the AusMumpreneur Awards for her business, Gentle Parenting Memes, after the awards event was held virtually on September 10.

“I didn’t win my awards but I’m extremely happy to receive so much love and support on my venture and to have been involved in such a special event that not only celebrates women, it connects them – and that is invaluable, especially this year when we can’t go anywhere,” said Kirsty.

This has been a year of change and growth for Kirsty, with highlights including being featured on Grammy award-winner Alanis Morissette’s Instagram account, and more recently writing a guest blog on for actor Alicia Silverstone. She’s beyond proud to be giving the gentle parenting movement the spotlight it deserves through the work she does with her business.

“For me, gentle parenting is predominantly about choosing respectful ways to communicate with and treat my children, so they grow to have respect for others and a healthy self-respect. It’s about empathising and connecting with them from day one. I responded to my baby’s needs, which often meant keeping him close, by babywearing and co-sleeping. 

“The beautiful thing about gentle parenting is that you support their dependency until they become more independent, which means allowing them to grow and develop at their own natural rate, respecting their individual needs, and guiding them but not controlling them.”

It was during the early days of motherhood that Kirsty felt this particular style of parenting was lacking support, and she discovered social media was the perfect avenue to normalise gentle parenting. Online she found support and many like-minded parents who felt alone, and this ignited her drive. 

From here she shared what she’d learnt from her guides, including authors, parent coaches and child psychologists, as well as her own experiences. With the prompting and encouragement of her audience, who were eager to have physical reminders in their homes, not just on social media, Kirsty successfully crowdfunded the printing of Gentle Parenting Memes Volume 1 and magnets. Just like that, her business was born, and then last year she published a second volume and added inspiration cards. 

“The most rewarding aspect of my business is being able to create and provide physical forms of inspiration that people can use every day in their own homes to bring more positivity to their family relationships. Peace in the world starts in the home.”

Another highlight was when one of Kirsty’s original memes was shared by more than 10,000 people and achieved a reach of 1.5 million on Facebook – and her 82,000 followers on Instagram is mighty impressive as well. 

“While I absolutely love being a mother, I also love having passions. Being a mumpreneur means having the flexibility and freedom to choose what I create and when I create it, around valuable time spent with my kids. Most of my inspiration and motivation actually comes from the time I spend with them and from what I learnt during this time. My children inspire me to be a better mum and motivate me to reach for the stars – for them and myself.”

Head to Instagram to follow Kirsty @gentleparenting_memes or join her new account at @carpediem_kirsty, which is shifting the focus to parents’ well-being and self-care. 


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