As the founder of Be Fit Food and an accredited practising dietitian and exercise physiologist, could you tell us what makes Be Fit Food unique?
The key selling point of the brand is that we’re scientifically approved. Our brand’s promise is to create change to our customers’ health and well-being. We’re not about the calorie counting, but instead delivering a product to help their overall health. Our recipes are created by our team of dietitians and are designed to bring the body into mild nutritional ketosis, which makes the body burn stored fat rather than carbohydrates and helps our customers to feel fuller for longer, have more energy throughout their day, sleep better and help towards other health benefits, such as lowered cholesterol and balanced blood sugar levels.
Where does the inspiration for each meal come from?
We have 70 lines currently, and we focus on feedback and surveying. We have a Be Fit Foodies private Facebook group of 4500 members who assist us by voting on flavours to try and their favourite meals. Tasting panels are used for our new products and we’ll complete two to three rounds of tasting.
Could you tell us about production in your industrial kitchen?
At any point in time we produce 20,000 meals a week. It’s always full steam ahead. We have the capacity to grow five times our size – we made that decision a few years ago when we expanded and followed our vision to change the health of Australia. And to do that we need to reach more lives, which we’re doing by delivering nationally.
Is there anything exciting in the works that we can expect to see soon?
Our new gluten-free protein bread has 15g of protein, less than 2g of carbs, three egg whites and around 100 calories for two slices! We’re updating our menu constantly, and now we’re introducing new winter meals like soups, Little Egg Bites, and Banana & Coconut Muffins.
What is your advice for improving everyday eating habits?
I always say for your work day you should plan your meals and snacks the day before. You must be prepared a day ahead. Good intentions lead to good behaviour; you just have to act on them.
Do you have a top three Be Fit Food meals that you’d recommend to a new customer?
Everyone’s favourite and our No.1 one seller is the Wholemeal Beef Lasagne. But my personal favourite is the Trio of Green Soup. My third would be a draw between the Naked Burrito Bowl, Spicy Mexican Pulled Beef, and the Cauliflower Fried Rice & Chicken.
Do you have any advice to those starting out on their Be Fit Food journey?
I’d say just get started. Don’t overthink it. Just begin by placing your order, and trust that the process always works if you just stick to it. You must believe it will work, which you will after reading the testimonials, watching what others are doing and cheering each other on in the Facebook group. I’m a big believer in having your last hurrah if you need to; you shouldn’t feel like you’re depriving yourself. Instead, think to yourself that you deserve this change and that your body will appreciate it. You should feel ready and excited. And you’ll feel much better for it.