Be Fit Food was founded by Kate, a dietitian, exercise physiologist and diabetes educator, and Geoffrey Draper, a bariatric surgeon, as a food-based tool that could remedy chronic disease and enhance long-term health. Convinced there was a better way to help their weight loss clients than referring them to the usual bars and shakes diets, Geoffrey and Kate decided to set people up for long-term success with scientifically formulated home-delivered meals that contain no added sugar, are low in salt and include plenty of vegetables. The meals strike the right balance of macro and micronutrients for effective treatment of chronic illnesses, and promote weight loss.
It’s been two and a half years since Geoffrey and Kate purchased their first kitchen for $1. It was a fish and chip shop they then transformed, and the company sold its stock predominately online yet found customers would pound on the door demanding food, and the chefs then requested a shop front be formed. It was quickly outgrown due to their phenomenal success. After Shark Tank they were thrown in the deep end with such demand requiring a huge jump in staff from five to 63 in as little as four weeks. They couldn’t have ever predicted this huge response. It’s a true testament to the success of their tasty healthy meals and dietitian support.
“We take the guesswork out of healthy eating by providing Australians with scientifically formulated meals for improving overall health and well-being,” Kate said. “The main goal is to educate Australia that food is medicine and to change our clients’ health. Weight loss is just an added bonus.”
Real food is the answer, and with her busy schedule Kate loves that her family enjoys eating her Be Fit Food meals too. “My kids love the lasagne and the meatballs,” she said.
Keep your fingers crossed for our Peninsula superstars when the National Telstra Awards take place in Melbourne on Thursday, September 20. Join Kate and her team for their 10th Diabetes Walk on Sunday, October 21, in Mount Martha, starting in the carpark behind the shops (where the playground is located). All the money goes towards supporting research into juvenile diabetes.
“The win has finally sunk in and the best bit is that it’s given us a chance to get in front with creditability,” said Kate. “We’ve received greater respect since the awards from other health professionals and the greater public.”