Facebook loves its business pages because it charges
owners to post status updates – if they want to reach more than a
handful of followers that is.
And although the Facebook for Business seminar at Frankston Arts Centre on May 8 was essentially a promotion for Facebook business pages, there was coffee and breakfast and tips on how to get good organic reach to sweeten the deal.
In a nutshell, the advice was: research shows that people use Facebook to stay informed, but they also want an emotional connection.
Emotion + information (tailored to your audience) =good social media.
Otherwise, pay for your social media ads.
Of course Mornington Peninsula Magazine advertisers get free plugs on Facebook, Twitter and Instagram, with some of our posts getting 9,000+ views! And on May 8 we found out why, it’s because our posts are tailored to our audience and have a broad range of topics.
Facebook staff provided helpful information on page functions and answered audience questions, while small business owners and social media
manager at Madman Film, Ben Clay, provided insightsinto what works for them on the platform.
A huge turnout of the local business community including MP Bruce Bilson made it a successful event all round.