Cass Tutton was inspired to take up skating in Year 4 after viewing the film Lords of Dog Town. “I initially began skating for fun,” Cass said. “I properly started skating in Year 8 and I began to see myself improving. It became a passion for me and I recognised the sense of freedom I got from going out on my board.”
In 2018 Cass was inspired by his friends Ebben and Jesse to create a skate brand. “They taught me how to use Adobe software to design.” Cass found that by creating them himself, he was able to come up with graphics and designs for skateboards that he preferred even more than the ones available in stores. From this, his skate brand, Porcelain Skateboards, was born. Ebben and Jesse continued to support him to get started with his brand. “Ebben was helpful in advising me on how to sell things, how many products to order in etc. The sales manager of the production company I used was also a really helpful mentor.
“The name Porcelain came from the first graphic I created. It was a Photoshopped manikin that looked like cracked china. From there the word became meaningful. I recognised the word was sort of symbolic. Porcelain symbolised my designs and graphics, which were a sensitive, creative outlet for me.”
The skateboard Cass values the most is “definitely the board Blue Light (P4)”. He says: “I took the photo on the board of Harper (his sister) in black and white in Sydney. I didn’t take the photo with the intent of making a board out of it, but when I looked at the photo I really loved the aesthetic of it and decided to print it on to a board.”
Cass used Instagram and word of mouth through friends to gain publicity for his skate brand. He sold his skateboards around the Mornington Peninsula and within the city throughout 2017, 2018 and the beginning of 2019. Although Cass doesn’t see himself continuing Porcelain into the future as a business, he may consider selling his work without the brand behind it. The passion he developed for graphics and design through his experience with Porcelain became of more value than the business aspects of the brand. Cass wants to continue to skate, design and create artwork as a hobby for his own enjoyment.
ERIN GROCOTT, Woodleigh Year 11 work experience student