Flinders. Remote. Rugged and reserved. This is a village where business is not conducted as usual. There is an underlying entrepreneurial essence from business owners to their customers and clients who share a similar like-mindedness.
Manyung Gallery owners David and Sharyn Wemyss-Smith opened their Flinders sculpture and art port of call three years ago after identifying the area as one that slotted well into their target market’s socio-economic profile. Here, the iconic Cook St businesses are privately owned, not big corporates, so the level of service is delivered from a highly personal perspective. This is a place where recognising and making a deep commitment to relationship development with often very private people is pivotal to entrepreneurial success.
David explains: “We are not spoiled by big international brands in Flinders and there is a diverse group of clients. Some are property owners, from farmers through to large home owners on extensive acreage. Each business is family-owned and push their own agenda with an entrepreneurial spirit. Everyone who opens their doors in Flinders is focused on a high level of service. There isn’t a 9-to-5 mentality. Manyung Gallery has delivered art to clients at midnight and at 6am. Many of the residents in Flinders are entrepreneurs themselves and expect the same passion and service from their own businesses.”
The Boss Insights 2020 report released by accounting software giant Xero Australia and Asia recognises Flinders as one of the entrepreneurial hot spots for small business. David continues: “I believe taking risks while delivering outcomes after extensive planning is integral to being entrepreneurial. You have to be prepared to venture into uncharted waters to achieve new, positive commercial outcomes. There is a great abundance of this psyche in Flinders as well as Shoreham, Red Hill, Main Ridge and Merricks, and those people are attracted to the Flinders micro-commercial hub where community looks after community. Cook St may appear calm and reserved on the surface, but beneath the tranquil coastal aesthetic are entrepreneurial business owners who are determined to connect, take chances and meet residential expectations. They are highly motivated.”