Frankston doesn’t need an award to prove it’s a top place to visit – everyone who lives, works and plays here already knows it. Mayor Kris Bolam said that despite missing out on official recognition at the Top Tourism Town Awards last month, Frankston had done itself proud.
Cr Bolam congratulated Ballarat and Port Fairy on being named Top Tourism Town and Top Small Tourism Town respectively at the awards, which were a new addition to the Victorian Tourism Awards program. However, he said Frankston City Council’s Do the Unexpected campaign that encouraged people to vote in the awards reached more than 250,000 people on social media and received more positive engagement than the total number of votes polled for the finalist towns. Residents and visitors praised Frankston’s beaches, festivals, food, markets and evolving arts and culture scene.
“I’m moved by the way everyone who loves Frankston pulls together and seizes every chance they get to tell the world just how special this place is,” Cr Bolam said. “Tourism is so important to our community, and all your support – including your Facebook comments and votes – enhance our community bond and our reputation as a truly great place to visit. Because you backed this campaign, Frankston City’s attractions are now more widely acknowledged across Victoria, and indeed the country.”
Cr Suzette Tayler agreed. “Frankston City is on a rapid journey of positive change and people everywhere are taking notice,” she said. “Council is committed to building on tourism opportunities for the city and will shortly announce its brand new signature event to complement major occasions such as The Waterfront Festival, Frankston’s Christmas Festival of Lights and Big Picture Fest. While we may have missed out on an award this time, as a council we will build on the exposure our nomination has provided and continue to promote our city’s creativity, authenticity and vibrancy.”
Community relations manager Fiona McQueen thanked the council’s tourism team for developing and promoting the Do the Unexpected campaign. “Our organisation is brimming with dedicated officers who share our community’s passion for this incredible city,” Ms McQueen said. “Thank you to everyone who assisted with the campaign and got behind Frankston. This city’s people are the reason it shines.”