Styling – whether it be as simple as assistance with editing accumulated possessions, a partial style or a full makeover – is worth the investment. A beautifully presented home will not only result in more enticing photos for marketing, it will attract more buyers, which creates more competition and a higher sale price.
Depersonalising, attending to maintenance issues and decluttering your home will make your property more welcoming, but styling your home will allow buyers to easily envisage themselves living in the property. Styling with decor better suited or more contemporary than your own furniture broadens buyer appeal. In the end, the buyer who pays the most is the buyer who sees the greatest value. Helping buyers fall in love with your property through clever presentation creates value.
Most agents can assist with reliable tradespeople and stylists to help a vendor prepare for market. Styling can vary in price depending on whether full or partial styling is required, the size of the house, the quality of the decor items used and if the house is occupied. The best stylists are busy, so it’s important to get your quotes early and book in advance. The cost of full styling will range from $3000 to $20,000 – or more if original art, custom furniture, designer rugs and real plants are required. The cost of styling usually includes four to seven weeks’ rental, after which a weekly hire charge is applicable if the styling is still required.
A great stylist will select perfectly proportioned furniture and reimagine your home to look its best. It is important to remember that the styling is to appeal to the buyers; the stylist is not decorating for the vendor and everything may not be to the vendor’s personal taste. However, most vendors love the result and become converts to the merits of styling for sale.
