Winning Snooze Retailer of the Year once is an achievement. Winning it twice is a statement.
That’s the story that unfolded for Snooze Mornington and Frankston owners Simon and Sonia Coughlan, who have just nabbed the coveted title for the second year running.
This year’s award was announced at the Snooze Annual Gala and Awards Night in Melbourne, where more than 80 franchisees from around the country gathered to celebrate excellence across the network.
For Simon and Sonia, the moment was one of genuine pride. Their stores were recognised not just for presentation and performance, but for fostering a work culture where staff don’t just clock in, they show up to create a retail experience that’s worth its weight in trophies.
Part of the key to their success comes from something simple: they take good sleep seriously. When you understand how much sleep affects health, mood, and overall wellbeing, it changes the way you approach the job. Staff aren’t there to ‘sell beds’; they are trained to listen, ask the right questions, and help customers find something that will make a real difference in their lives. That level of care has become the Coughlans’ point of difference, and it shows in their habit of winning accolades.
In an increasingly digital retail landscape, Simon and Sonia have quietly doubled down on old-school values: genuine care, and face-to-face service. Their win is not only a professional milestone but a reminder that strong, community-minded retail still matters – and still wins.
As they look ahead, the Coughlans say the award simply strengthens their commitment to the communities they serve. For them, success isn’t measured in awards alone, but in returning customers, long-term staff, and the knowledge that people are living their everyday amazing through better sleep.
