Anna Smale is a marriage celebrant who performs weddings across the Mornington Peninsula and beyond. Alongside mum life with two young children, she’s got a third baby in the form of a flourishing Instagram page. Home Is Where A Bargain Is recently rebranded as Our Home Is Where, and with it she’s taken on the account with more than 80,000 followers. Anna speaks to Kate Sears about how it all began, her knack for creating popular content, and what catches her eye when shopping.
How has your journey from the beginning to now been?
The page started five years ago, around the time when some larger stores moved into selling quality homewares and Instagram was becoming more of a platform to shop from. It was a creative outlet to show off our finds at the shops, bargains, mum life and stuff related to kids. We didn’t think anything was going to come from it, but then we started to get approached by brands who wanted to work with us. The page grew organically with followers who were interested in that content and it has now expanded to include more about me, my style and just things I love in general.
Where did your passion for home styling, fashion, organisation and bargain hunting develop from?
I have always loved shopping and browsing catalogues and store sale sections. Who doesn’t love picking up a bargain? It makes you instantly happy when you see something you love and it is on sale. But a bargain doesn’t have to be on sale; it can be a quality item that is well priced. For me, home styling and fashion is a way to express yourself. It feels good to be in a space you have created, and wearing certain clothes puts you in certain moods. I’ve always been organised as it comes with my job as a marriage celebrant and mum life.
If you had one tip for beginners trying their hand at styling, what would it be?
Just have fun and don’t be afraid to be creative. You don’t have to follow the rules or what’s trendy; you’re styling it for you and your house. Do what makes you happy.
How do you describe your fashion style?
My fashion style, to be honest, depends on how I am feeling. At the moment I am very much about comfort and using accessories to style a piece. I am loving hats and dresses with pockets at the moment; we mums need pockets to stash stuff.
Could you tell us a little about your other life as an authorised marriage celebrant?
I love being creative and I love weddings. After organising my own wedding and being a part of friends’ weddings, I didn’t want it to be over. I had a corporate background in public speaking and it made sense to me to combine my love of weddings, public speaking and creativity into one. So I became a marriage celebrant.
Anything else to add?
I love that the page gives me an opportunity to engage with others that have similar interests. It’s great that people take time out of their day to engage with the page. My followers love to share their tips and tricks with me, and it’s great to hear when I have created content that ‘influences’ a follower.
Fall in love with Anna’s shares at @ourhomeiswhere_ on Instagram.