Tapping into a growing visitor economy


It was 18 years ago when Steve and Nelly packed up their house in East St Kilda, loaded up their classic Peugeot and moved to the Peninsula. Like many before them, they fell in love with the coast, the hinterland and laid-back lifestyle.  And after working on a successful maze start-up, a love affair with tourism had also begun.

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Today the two run complementary design and marketing agencies for businesses seeking to tap into the Peninsula’s growing visitor economy. They have helped springboard dozens of new Peninsula tourism start-ups by developing their business assets - the brand identity, bespoke logos, brochures and their entire online presence as well as effective strategies on how to use them.

Their latest portfolio includes the new regional food brand MP Produce, websites and digital marketing for events, attractions and campaigns for tourism, agri-business and business writing for the Victorian Tourism Awards.

With insight gained over many years, Worthy Creative understands how to ‘cut through’ in a media-tourism landscape. But more than that, it understands small business. Steve and Nelly know that while you’re working in your business, you don't always have the time or the expertise to work on your business. And that’s where Worthy Creative comes in.

To find out more about Worthy Creative’s specialised tourism design and services, arrange a free consultation at [email protected] or phone 5982 2200.