Press ‘Play’ By Kate Sears

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As our regular readers would know, our funky square-shaped magazine launched 13 years ago. We’ve progressed from being a quarterly magazine known as Mornington Life to the monthly magazine you’re reading right now. We’ve grown to become the Peninsula’s most popular glossy magazine. With our hip siblings Mt Eliza Village Magazine and Eat.Drink Mornington Peninsula, we have the Mornington Peninsula covered. 

Always on the edge of innovation, the team at Mornington Peninsula Magazine has decided to extend their presence from print and online to video as well. We’re excited to launch this add-on to your print advertising campaign and can’t wait for you to see our launch video, which will provide a sneak peek of what you can expect. Our launch video will be posted on our social media channels and uploaded to our website for all to view. 

“The process will be streamlined and stress-free,” said publisher Lisa Walton. “Our dedicated sales representative will come out and run through how you can add video to your campaign. Our professional videographer, Ricky Capo, will then visit your place of business to capture the essence of your business through editing and cinematography. He even has a drone for spectacular aerial shots.” 

Video marketing can improve your business, and the stats are there for all to see — with 76 per cent of marketers saying that video had helped them increase sales and traffic. Combining video with print ads will also boost customer engagement. It’s also stated that videos in email marketing lead to a 200-300 per cent increase in clickthrough rates. Overall, videos build trust, reveal personality, captivate the audience, promote branding, show the experience and ultimately drive sales. 

In addition to your print campaign advertising costs, we will continue to offer our $100 social media package (blasting out your business on our website, Instagram and Facebook); however, we are excited to combine this with our new video package, which costs $400 and includes the social media package. Your short video will be planned, filmed and edited by Ricky, who won’t make the final cut until you’re 100 per cent satisfied. 

So if you want to take your marketing to the next level, book a three-month campaign with an editorial and video package.  The video will be embedded into your editorial on our website, with more than 10,000 unique views a month, and you will be given the link to use or share.  The video can also go on social media or your own website or in emails.  Your video will be embedded into our online magazine, read by more than 16,000 people each month.  

“We are a family business and look after our clients as if they are part of our family, so we’ll look after you every step of the way,” said Lisa. 

We are in print, online and now in video. Call us today!

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