A new way of doing business By Liz Rogers


B Corp Certification has landed on the Mornington Peninsula, so we thought you’d like to know a bit about this innovative and forward-thinking way of doing business that focuses on  balancing purpose with profit. 

So what does it mean to be B Corp certified? Well, it’s sort of like the certification of organic milk. A business that wants to gain this certification must go through a rigorous process to attain it and is legally required to consider the impact of its decisions on its community, environment, workers and clientele. Put simply, B Corp Certification is a new way of doing business with the greater good of the community and the survival of the planet being top considerations. Building a new, inclusive and sustainable economy for everyone is pivotal. Transparency and ethics are integral to success.

Red Gum BBQ in Red Hill is part of the B Lab Australia group and is the only business on the Peninsula and the first restaurant in Australia to hold B Corp Certification. As a business that’s committed to ethics, sustainability and taking a holistic approach to its operations, Red Gum BBQ qualified for the certification in 2018 after an extensive and demanding process. Owner/operators Melissa and Martin Goffin saw the process as a natural progression from their already unwavering commitment to using grass-fed and free-range beef since opening in 2013. 

Melissa explains. “The online assessment alone took approximately 10 hours and we had to provide detailed evidence that we were paying staff appropriately; employing people from different backgrounds, including under-represented sectors; and using ethically sourced produce among other things. There were two B Corp verification processes with site calls and then a third by an external assessor, but it was worth it. We believe B Corp Certification to be the blueprint of business for the future and want to connect with like-minded businesses in our community to create networks that can make real change.”

B Corp originated in the US but has a growing presence around the world, including Australia where the City of Melbourne has just announced grants to B Corp businesses. B Corp-certified organisations include Patagonia, Intrepid, and Ben and Jerry’s. If you’d like to find out more about this certification process, log on to bcorporation.com.au for a new way of doing business.

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