Coral lives on as Pantone’s Colour of the Year

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Vibrant yet mellow, this year’s Pantone Colour of the Year is Living Coral.  It embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

2019 looks like getting brighter, more vibrant and just a little bit tropical.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, people are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Pantone Living Coral welcomes and encourages lighthearted activity. Symbolising our innate need for optimism and joyful pursuits, Pantone Living Coral embodies our desire for playful expression.  You will find fashion, homewares and artworks embracing this new colour.

Representing the fusion of modern life, Pantone Living Coral is a nurturing colour that appears in our natural surroundings and at the same time displays a lively presence within social media. Pantone Living Coral emits the desired, familiar, and energising aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind. Lying at the centre of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.

For 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.

The Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that affect colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

The Pantone Colour Institute is the business unit within Pantone that highlights top seasonal runway colours, forecasts global colour trends, and advises companies on colour for product and brand visual identity. Through seasonal trend forecasts, colour psychology, and colour consulting, the Pantone Colour Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy.

Look out for trend-setters using this pretty new colour.

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