Fancy a cold one?

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Hands up who loves a beer. Well, if you’re an amber ale aficionado then the good news is August 2 is International Beer Day, so you’ve got every excuse to raise your glass. As if you need one, right?

International Beer Day was founded in 2007 in the US by Jesse Avshalomov and falls on the first Friday of every August. Since its inception in Santa Cruz, California, it has become a world-wide ‘brew-tastic’ phenomenon that now includes 80 countries willing to down a delicious yeast-infused bevvy with friends and family in celebration of all its fermented fabulousness.

Whether you’re ready to sample a beer from overseas or a Mornington Peninsula independent brew, International Beer Day is a great excuse to buy each other a drink and try something new — after an old favourite, of course! 

The Brewers Association of Australia released a statement in May, saying: “From grain to glass, Aussie beer is a huge supplier of local jobs, a major economic driver and a serious revenue-raiser for government. The economic analysis by ACIL Allen Consulting for the Brewers Association of Australia shows that 84 per cent of all beer sold in Australia is made by Australians, that domestic production supports almost 103,000 full-time Australian jobs and generates $16.5 billion a year in economic activity.” Now that’s a lot of starch-broken-down-to-sugar money-making action. 

Australia is home to about 600 independent or craft beer breweries, and more 9.1 million Aussies celebrate the end of the week with a cold one. They crack a can, twist off a cap, suck on a schooner or pick up a pint to commemorate a special event or person, or to just relax away the working week. 

Where will you be on Friday, August 2, to unite with beer-lovers across the globe? Wherever you are, have one for me.

Bottoms up!


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